Order Bump Guide
Use a compact complementary offer at the transaction step.
Freshness note: Product features, pricing and platform documentation can change. Time-sensitive ClickFunnels details are checked against current official materials; verify live offer terms before purchasing.
- An order bump presents an additional product around checkout so the buyer can add it to the main order.
- ClickFunnels Classic documentation says an order-bump product is created on the Order Form and requires an existing main product.
- Track acceptance alongside refunds, support issues and fulfillment cost.
What An Order Bump Does
An order bump presents an additional product around checkout so the buyer can add it to the main order.
Classic Requirements
ClickFunnels Classic documentation says an order-bump product is created on the Order Form and requires an existing main product. Customers cannot purchase the bump without the main product.
Choose The Offer
The bump should be simple, relevant and easy to value without a long explanation. If it requires a full sales argument, use a separate offer step.
Explore ClickFunnels Classic
If the Classic funnel workflow matches the system you need, review the current offer, plan details and terms directly on ClickFunnels.
View ClickFunnels Classic →Make Consent Obvious
Show what is being added and the price. Avoid preselection or presentation that could confuse the buyer about the transaction.
Test The Transaction
Confirm the bump adds the correct product and amount, appears in receipts/fulfillment as expected and does not interfere with the main checkout.
Measure Net Value
Track acceptance alongside refunds, support issues and fulfillment cost. A higher order value is useful only when the additional offer improves the economics and customer experience.
Frequently Asked Questions
Where Should I Start?
Start with the customer journey and the immediate conversion you need. Map the minimum sequence before choosing templates or adding automation.
Do I Need ClickFunnels For This?
No. The strategy can be implemented with different tools. ClickFunnels Classic is relevant when its funnel-first workflow, checkout steps and related features match the system you want to operate.
How Do I Know The Funnel Is Working?
Track meaningful transitions and the downstream business outcome. For leads, look beyond form fills to lead quality. For sales, include purchase quality, refunds and fulfillment—not only the initial conversion rate.
Related Guides
Continue with the Sales Funnels Complete Guide, Sales Funnel Software Guide, ClickFunnels Classic Guide, or browse the Knowledge Hub.
Explore ClickFunnels Classic
If the Classic funnel workflow matches the system you need, review the current offer, plan details and terms directly on ClickFunnels.
View ClickFunnels Classic →